It’s loud out there. Blogs, tweets, likes, videos, stories, sponsored ads, people, pokes, apps, friends and followers are all simultaneously competing for our attention — often before we’re even out of bed. We hit the “like” button, but what does this really mean? If likes are ubiquitous, what must be done to create experiences that are truly loved?

We opened this discussion at SXSW15 and quickly found we weren't the only ones with these questions. SXers packed our ballroom to join the conversation with Lippincott, Google, Man Made Music and YouTube celebrity vlogger, Charles Trippy. The interactive panel discussion was a hit, lighting up social media and prompting a successful piece written for Adweek. 

In today's digital world, what do you like to love?

Work done at Lippincott 

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